Change, for the better.

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Posts tagged collaboration
Brand Transformation for Relevance—And How To Do It
Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

  1. Purpose: Why?—your destiny.

  2. Place: Who?—your destination.

  3. Practice: How?—your journey.

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innovation, brand, transformationBrand New Purposebrand, innovation, transformation, collaboration, relevance, sustainability, leadershipComment
SEISMIC SHIFT: How to go from Old to New Economy?
SEISMIC SHIFT: How to go from Old to New Economy?

How to go from Old to New Economy?—Field case studies.

SHIFT HAPPENS:

“Everything is always changing. Everything is connected to everything else. Pay attention” ~ Jane Hirshfield

The reason why this shift from an OLD Story to a NEW Story has seemingly caught so many people off guard is summed up by this Zen quote. Quite simply, most people alive on the planet today have been educated, socialized, and indoctrinated to deny the nature of constant change. We exist without realizing our fundamental connection to everyone and everything. Finally, our busy, noisy, confusing world does not reward paying attention to the here and now. Most live in the nostalgia of days gone by and some others in a fearful fancy of a cloudy future (rehashing and rehearsing). Waking up to what actually is can be a scary thing.

Backstory

Humankind finds itself at a fundamental evolutionary change point. We stand at the edge of a chasm of social change greater than what we have seen in the agricultural, industrial, and technology revolutions. Human society has been constantly evolving and changing: we moved from an oral culture to a print culture to one of mass communication. Now, we are moving into a digital culture.

We are entering a chasm of chaos and confusion. Trust in our social institutions is at an all-time low and anxiety at an all-time high.

The good news is that if you are aware of what’s coming, you can be prepared, and that preparation can mitigate adverse impacts.

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Whitney Vosburgh + Charlie Granthamshift, culture change, collaboration, new economy, social capital, change agent, transformationComment