Change, for the better.

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Posts tagged leadership
Brand Transformation for Relevance—And How To Do It
Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

  1. Purpose: Why?—your destiny.

  2. Place: Who?—your destination.

  3. Practice: How?—your journey.

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innovation, brand, transformationBrand New Purposebrand, innovation, transformation, collaboration, relevance, sustainability, leadershipComment
Leadership from 1984 to 2018: A Big Fat MESS! The way out?
Leadership from 1984 to 2018: A Big Fat MESS! The way out?

Ignorance + Time = Extinction

The paradigm is the problem—a one-dimensional economic approach to human organization. Or put another way, the way we see the world, the beliefs we have about how it should operate, and the everyday things we do based on those beliefs doesn’t/don’t work to the benefit of a life affirming society.

Students of history—as opposed to herstory—can tell you that every couple thousand years or so of recorded history, along comes a new way of seeing things. A new set of beliefs that challenge the old. Well, it’s about that time.

Today we live in a world ruled by reptilian emotions, governed by medieval institutions, and driven by worship of the Technology God—supposed solver of all problems. Maybe, just maybe, we need a new Mohammed, a new Buddha, or even a new Jesus—and certainly a new, better definition and forward modeling of leadership.

Today we live in a world ruled by reptilian emotions, governed by medieval institutions, and driven by worship of the Technology God—supposed solver of all problems. The future bus is approaching. It is not going to turn around and go back to ‘making something great again’. That’s magical thinking as psychologists like to point out. You have a choice: Either take control of your future, or let it control you.

Want to find out how to get out of the MESS?

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Whitney Vosburgh + Charlie Granthamfuture, planning, leadership, sustainability, threatsComment