Change, for the better.

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Posts in innovation
Top U.S. CEOS: Stakeholders over Shareholders
Top U.S. CEOS: Stakeholders over Shareholders

The CEOs of nearly 200 companies just said shareholder value is no longer their main objective

The book "Work the Future! Today: A faster path to purpose, passion and profit" predicted this in 2017.

https://www.cnbc.com/2019/08/19/the-ceos-of-nearly-two-hundred-companies-say-shareholder-value-is-no-longer-their-main-objective.html

Main Points

  • The Business Roundtable, a group of chief executive officers of nearly 200 major U.S. corporations, issues a statement with a new definition of the “purpose of a corporation.”

  • The reimagined idea of a corporation drops the age-old notion that they function first and foremost to serve their shareholders and maximize profits.

  • Investing in stakeholders—employees, delivering value to customers, dealing ethically with suppliers and supporting outside communities—are now at the forefront of American business goals.

  • This is the first step from the old bottom triple bottom line of profit, people, planet to planet, people, prosperity. Why? No planet, no people, nothing. And companies that don't stay relevant, die.

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leadership, transformation, innovation, culture, brandBrand New Purposepurpose, stakeholders, shareholders, shared value, community, conscious capitalism, sustainability, regeneration, triple bottom lineComment
Are You About to be “Algo’d”—replaced by an algorithm? Part 1.
Are You About to be “Algo’d”—replaced by an algorithm? Part 1.

Algo’d (verb) al· go.d | \ ˈal-gə-ˌdid

Definition of Algo’d

1: a procedure for converting a human activity (i.e. work) to an automated process that can be performed by some type of computer-driven equipment or device guided in its operation by mathematical algorithms

2: solving an operational task in a finite number of steps that frequently involves repetition of an operation

3: a step-by-step procedure for performing a task to a­­­ccomplishing some end

Yeah, Says Who?

One of the major trends, blending demographic changes with technology advances, is the onward march towards greater automation in our economy. That’s a fancy way of saying, “The robots are coming.” And they are not just that warm, fuzzy image we have of R2D2.

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workplace, wellness, innovationWhitney Vosburgh + Charlie Granthamalgorithms, AI, robotics, automation, unemployment, future of workComment
Brand Transformation for Relevance—And How To Do It
Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

  1. Purpose: Why?—your destiny.

  2. Place: Who?—your destination.

  3. Practice: How?—your journey.

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innovation, brand, transformationBrand New Purposebrand, innovation, transformation, collaboration, relevance, sustainability, leadershipComment
NEEDED: A New “Global Purpose System”
NEEDED: A New “Global Purpose System”

Introducing “WORK THE FUTURE! TODAY” + new “WTF! 2019 POCKET PAL”

A leadership void now threatens the lives and livelihood of millions of people and their employers, on a global scale. Co-authors Whitney Vosburgh and Charlie Grantham have risen to the occasion and offer a new “GPS” (Global Purpose System) that responds to this challenge. They share their strategic vision for creating sustainable change in their two new “WORK THE FUTURE! TODAY” books.

In response to the growing realization that the “Profit First” model of doing business (our old “GPS”) is rapidly becoming obsolete, the authors provide readers with a systemic approach to work and the art of doing business in the 21st century. “WORK THE FUTURE! TODAY: Finding your path to purpose, passion and profit” and the accompanying workbook, “WORK THE FUTURE! TODAY 2019 POCKET PAL: A faster path to purpose, passion and profit” (WTF! Press — January 2019) are now available as guides for this journey forward. The books’ co-authors draw on their decades of leadership experience in consulting, academia, and research in the fields of marketing, organizational design, and R&D. Vosburgh and Grantham argue that the people, organizations and systems that are “the ablest” — capable of changing in this ever-changing world — are the ones that will survive and thrive. In addition, the co-authors emphasize, they must lead with purpose and value.

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book, workplace, innovationBrand New Purposefuture, purpose, passion, profit, prosperity, placeComment
PUTTING WELLNESS TO WORK
PUTTING WELLNESS TO WORK

How do you turn what was a nice-to-have into a now must-have, competitive edge?

CAUSE: Wellness > EFFECT: Well-being

“Wellness is a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.” ~ The World Health Organization

Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life at work and home. Wellness is much more than being free from illness, it is a dynamic process of positive change and growth.

The Future of Working Wellness, Today

Maintaining an optimal level of wellness is crucial to live a higher quality life. Wellness matters because everything we do and every emotion we feel relates to our well-being. In turn, our well-being directly affects our actions and emotions. It’s an ongoing circle. Therefore, it is important for everyone to achieve optimal wellness in order to subdue stress, reduce the risk of illness, increase resilience, and ensure positive interactions.

We have a central mantra:

You either drive your future bus or you’ll get run over by it. It’s your choice.

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wellness, innovation, workplaceBrand New Purposewellness, wellbeing, millennial, motivation, retention, hiring, culture, workplace, engagementComment