Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

Purpose: Why?—your destiny.
Place: Who?—your destination.
Practice: How?—your journey.

Being Your Own Leader in a Leaderless Era

Earth Day, 2018: The great thinker and liberator Nelson Mandela challenges us by asking:

“Who are we, not to shine?”

So in this blog and those to follow, we’re introducing a new, better and more effective way to be a leader, whether you’re leading 1, 10, or 10 million people.

“Who are we, not to shine?”

This is one of the most important questions for all of us today.

Why?

• Because most of our current global leadership is heartless—and their heads don’t seem to work very well, either.

• Because people, organizations, and entire countries are stuck in systems of ego-driven, expired thinking, and action that is jeopardizing our survival.

• Because schools teach memorizing information instead of critical thinking.

• Because so-called spiritual leaders are trying to co-opt, control, and commodify the Earth and the great mystery of which we’re all a part.

This is happening right now, and it’s been going on for millennia.

No Future for Futurists

No Future for Futurists

Are you going to create your future? Or, are you going to let the future control you?

“Don’t judge each day by the harvest you reap but by the seeds that you plant.” ~ Robert Louis Stevenson

The future isn’t working the way it used to. If you’re not at the driving wheel of your future, then you’ll get run over by the future and be tomorrow’s roadkill.

“When it comes to the future, one word says it all: You never know.” ~ Yogi Berra

We are consumed with the future.

Everywhere we look we see many articles and blogs pontificating on the Future and the Future of Whatever, particularly the Future of Work, which isn’t working. As financial institutions are fond of saying: “Past performance is no indicator of future performance.” In other words, what might have worked in the past, might not in the future. Systems leadership and design is based on now — not the never never of later on.

“Past performance is no indicator of future performance.”

Work The Future! Today is the art of the possible, practiced well in advance.

Work The Future! Today is based on possibility — based on asking and answering the question: “What is it we could do today, starting now?” It is the act of embracing the unknown as an opportunity and taking responsibility for it. Predicting the future is fed by the unknown and the fear of the future, and relying on someone else to take responsibility for it.

Change, for the better.

The purpose of transformation

Being Your Own Leader in a Leaderless Era

Why?

— WTF! —